Saturday, September 25, 2010

City of Hope launch gynaecological cancer initiative

Yesterday (September 23rd) saw the launch of All In Week; an initiative designed to raise awareness of breast and gynaecological cancer.

The week-long event is to coincide with National Breast Cancer Month which begins in October, and has seen support offered from singer Miley Cyrus and bloggers and online influencers who are creating 15-second videos explaining the importance of City of Hope's mission.

Joanne Mortimer, director of the programme, explained that feminine cancers attack the body and spirit, undermining women's self-image and confidence.

"The Women's Cancers Program is 'all in', fully dedicated to curing and healing the whole woman by developing therapies that increase survival and improve quality of life, not only for our patients at City of Hope, but for women nationwide with breast and gynaecological cancers," she added.

Meanwhile, research from Monash University in Melbourne, Australia, has found that as many as 70 per cent of breast cancer survivors struggle with sexual problems in the two years following their diagnosis.